Greg Trevena, AUSTRALIA
My Journey of Starting 2 New Native Rose Australian Essential Oils
Greg Trevena’s journey with Australian essential oils, started back in 1990, when the ABC (Australian Broadcasting Commission) television channel aired a documentary series called the ‘Bush Tucker Man’. This television series featured a retired Australian soldier who through the shared knowledge of Australian aboriginal people told European Australians about wild Australian plants people could use to survive in the remote and isolated ‘Australian Outback’.
At the same time, Australia had suffered badly from 200 years of tree clearance across the continent and in 1989 the Australian Prime Minister announced the 1990’s to be the decade of national revegetation (Landcare).
In Australia only one native Australian plant, the Macadamia, had been developed for commercial food production.
Greg knew there had been aboriginal people across the entire Australian continent, eating more than just Macadamias.
So commenced a journey where Greg learnt all he could about Australian native plants and their useful potential.
He started ‘Rainforest Foods’ in 1998, which then introduced him to Lemon Myrtle essential oil (now an approved essential oil in food flavouring). Greg started ‘Refreshed Lemon Myrtle’ in 2000, this brand became established in Australia and then in the USA. Greg sold both brands by late 2009.
In 2012 he started ‘Essentially Australia’ a company which has developed the largest range of Australian essential oils in the world.
The most important part of this business however are the new Australian essential oil bearing plants he has rediscovered and which he grows in his own plantation, just out of Byron Bay, an iconic coastal tourist town, which happens to be Australia’s most easterly point.
At Botanica 2018 he will be telling the story of his journey about 2 new Australian native rose like essential oils he has rediscovered and released in the last 12 months.